4 DEADLY USES FOR VIDEO – How To Share A Video On Twitter

 

Hi, this is Des from DesDreckett.com and on this channel, we give you the tools and tips you need to support your side hustle.

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So, how do you share a video to Twitter? And how do you share a YouTube video to Twitter?

I’m guessing that’s why you’re here, so… keep reading.

You can obviously watch the video above where I explain in detail how to do this or, feel free to read the rest of this article.

It’s pretty easy and quite common to share images to Twitter now and almost everybody does it, however, not everyone knows how to upload videos to Twitter.

If you run a small business or you’re just starting a side hustle, you should almost certainly be using Twitter as a marketing tool.

Even though is not the largest social media platform anymore, when used correctly, Twitter can be a powerful tool at your disposal. In fact, I don’t think there’s any other social media platform that gives you this level of engagement and interaction.

How To Share A Video On Twitter

As long as you have a video file, it’s quite straightforward to locate that file and upload it to Twitter.

Head over to Twitter and click the tweet button in the top right-hand corner.

There are a few icons at the bottom of this compose screen – the one that we’re interested in, though, is the “add photos or video” icon.

Compose a new tweet - add photo or video file

This basically does what it says on the tin – it allows you to upload photos or videos to Twitter.

From here, you simply need to locate the video file on your desktop > select the file and click “open”.

Choose a video to upload to Twitter

This will then start to upload to Twitter’s server.

You are only allowed to upload 2 minutes and 33 seconds worth of video file, so make sure your file is no longer than this.

If it is longer than this, you will not be able to upload it to Twitter – on the screen you’ll see a small blue slider below the video. That slider allows you to start and stop the video file at any point during the video length.

In most cases, you’re probably going to want to use the whole video file and, if this is the case, simply slide the front slider to the start and slide the end slider to the end.

Move the Twitter video slider

Once you’ve done that, all you simply need to do now is add your content which is generally your description of the tweet and any hashtags you want to insert, then click “Done”.

Now, if you’re expecting this to be harder, I’ve got great news; it isn’t…That’s quite literally it!

The great thing about uploading your own video file is that it also plays in the Twitter stream.

As a marketer, it’s getting harder and harder to get people’s attention, so anything that is moving in the stream will certainly get it, whereas when you share a YouTube video to Twitter, this doesn’t autoplay – it shows a separate thumbnail image that you need to press in order to play it.

Both video formats have their plusses and minuses. With a video that you upload yourself, it auto-plays and with a video that you upload from YouTube means that you’re not constrained by the length and size of the file.

If you have a video that’s over 1 hour in length then a YouTube video is probably your best bet.

On the flip side, if you have a short video that’s up to 2 minutes and 33 seconds, I would always recommend uploading your own mp4 video file.

Sharing a YouTube video on Twitter

Sharing a YouTube video on Twitter is even easier than uploading your own video file.

All it takes is locating the video that you want to use > click the share button >

Click the Twitter share button

This will give you various options but the one we’re interested in is the one that shows the Twitter icon.

Click the Twitter icon on YouTube

Click the Twitter icon and a small composed window will appear with some text.

New Twitter compose tweet box

That text will be the title of the video, the YouTube URL (video website address) and the Twitter handle.

From here, all you need to do is add any additional text and any additional hashtags of your choice.

Tip: In order to find suitable hashtags for your new tweet, you can use a piece of software called Planoly  (an Instagram scheduling tool) which allows you to type in different hashtags when you compose a new post and it will bring up different hashtag ideas for you too.

It also gives you an approximation of how popular the hashtag is – this may or may not be useful. I basically use it for ideas for new hashtags or ones I haven’t used yet.

Use Planoly to find hashtags for your tweets

The great thing is, it is completely and totally free and there’s no need to purchase the premium option if you don’t want to.

Click the link here.

Downloading a YouTube video file

Feel free to watch the video below as I walk you through the steps you need to take to download a YouTube video. At this point, let me just state that I don’t recommend doing this and I’m only showing you this because I get so many people asking the question.

 

Because I didn’t want to get in trouble with YouTube I decided to make a separate video and upload it onto my own servers instead of YouTube’s servers because it goes against their terms and conditions.

To be clear, I’m not recommending that you do this, it’s just I constantly get asked the question “How do you download a YouTube video?”

I used two pieces of software, the first one is called ClipGrab which is software that allows you to either download the audio file, the video file or both – all you need to do is save it on a destination on your computer.

Generally, that file is quite big and, to use it anywhere else, you normally need to optimise it. For this, I use another piece of software called Handbrake. This tool optimises your video and, in most cases, makes the video file a lot smaller which is quite handy for upload time.

First off, download both pieces of software: ClipGrab, Handbrake.

Open ClipGrab and locate the video you want to download on YouTube and then copy the URL.

Go back to ClipGrab and locate the “downloads” tab. Once located, paste the link in the search bar and what ClipGrab will do is; it will grab the video file as well as audio for you to download – then all you need to do is click on “grab this link”, select where you want to download the file to on your computer and that’s it…

Choose the settings that you see in the image below > click the open source button and choose “open a single video file” > make sure the settings match the settings in the image below and then find somewhere to save this file.

The most obvious destination is where the source file is, just make sure you name it something different to the source file, otherwise it will overwrite it. That’s not too much of a problem, if you’re going to overwrite it anyway but, in most cases, you want to keep the original file for your records.

Once you’ve done this, click “start and code” and handbrake will start optimising your video file. Depending on the speed of your computer’s processor, this will take anywhere between 5 and 10 minutes, depending on the size of the file.

Once it’s complete, locate the folder where you downloaded the file and that’s it, you now have a YouTube video that you can use almost anywhere.

Note: if you are going to use a snippet of this video on Twitter, my recommendation would be to credit the original uploader of the video which can be found on YouTube ( basically the person who uploaded the original video file).

Note: I very rarely just upload any video file. In most cases, I upload from National Geographic, Mashable and Business Insider.

These websites generally don’t mind you uploading their YouTube videos since they have their branding plastered all over the video and it basically gives them a lot more exposure.

Twitter Video Specs

I got this information from here.

Duration should be between 0.5 seconds and 30 seconds (sync) / 140 seconds (async)
File size should not exceed 15 mb (sync) / 512 mb (async)
Dimensions should be between 32×32 and 1280×1024.
Aspect ratio should be between 1:3 and 3:1.
Frame rate should be 40fps or less.

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About the Author Des

Des is a full-time online marketer who sells information products and a membership program. He tests and studies what does and doesn't work and then shares his findings on this website. He takes you behind the scenes of how he runs his business to help you market yours.

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