8 Ways to Promote Yourself As a Writer on Twitter

8 Ways to Promote Yourself As a Writer on Twitter

So, you’re looking to promote yourself as a writer on Twitter?

Whether you are small, local author or big-time New York Times best-selling author, one of the best ways to promote yourself and your book is by using social media.

There are quite a few different social media platforms you can choose from. But, Twitter seems to be the choice for a lot of authors and a lot of readers to interact with.

If you haven’t done so already, make sure you set up a Twitter account.

At the last count, Twitter had traffic numbers of 330 million active users. Now, I’m not asking you for one minute to believe that all of those users will be interested in your books, however, even if there’s a small, minute percentage of those people interested in your genre then this is the place you need to be to promote your personal brand and your books.

Oh, and it’s free!

So, here are the ten ways to promote yourself as an author on Twitter:

The Basics

Make sure you fill in your profile completely

The first thing we need to do is carry out some basic Twitter housekeeping.

Make sure your Twitter bio, description, profile image and header image are all present on your Twitter account.

If you fail to do just one of these things, you’re making it extremely hard for your fans to have trust in you when you can’t even be bothered to do this side of social media properly.

If you haven’t done so already, sign up for our FREE 30 Day Twitter Challenge.

Find out when your followers and your readers are online

Make sure your tweets go out at a time when your readers and followers are online.

You can use a piece of software like Followerwonk (which is free to use depending on the size of your following) to find this information out quite easily.

There are many different ways to do this. I found FollowerWonk to be the most accurate.

Follow those who follow you

No matter where you are in the writer’s hall of fame, make sure that if somebody starts following you, you follow them back.

This sounds basic and straightforward but I can’t tell you how many writers don’t do this and end up losing fans as a result.

Engage with your followers

If somebody comments on one of your tweets, make sure you reply with your own comment and ask a question about them. It will build rapport on Twitter and will make it a lot easier for the strategy we’re going to talk about in the section below.


If you haven’t done so already, sign up for our FREE 30 Day Twitter Challenge.

Start collecting leads

Produce a lead generation page

This is a little advanced and you may need a little help with this by using a digital marketing company (don’t worry, this type of Twitter lead generation is pretty easy for a digital marketing company).

A lead generation page is a page designed to capture the names and email addresses of your readers. This is so you can keep in touch with them and promote your book.
This particular strategy is what the ‘big boys’ use and there’s no reason you can’t do the same. In essence, the technology used is relatively cheap.

Take a look at one of my lead generation pages here.

Use an email autoresponder to capture email addresses

An email autoresponder is a piece of online software that allows you to schedule emails in advance and have them go out over a period of time ( similar to the emails you receive from Amazon and eBay). Most of the emails you receive from those companies are pre-written and are scheduled to go out at specific times using email autoresponder software like Aweber and Convertkit.

Give away a free chapter

When I say give away a free chapter, what I mean is, link to a lead generation page via Twitter, collect your readers’ name and email addresses and then email the chapter to them.

This will give the reader a taste of what your book is all about. It will also help you build some rapport and hopefully they will purchase your book.

This is a great way to build your email list using what we call “free content”.

You’re basically giving away access to a chapter of your book. A chapter that no one else other than those who have already purchased the book has seen in exchange for your readers’ name and email.

Pin your lead generation tweet to your profile

Once you have a lead generation page and an email autoresponder, you need to produce a tweet that links to your lead generation page.

This tweet then needs to be pinned to the top of your profile.

Anyone who likes your tweets and clicks on your profile to find out more about you will come across this tweet first.

If they like what you tweet. then the and your writing, then the likelihood of them clicking on that link in the pinned tweet and signing up on to your email list is extremely high.

This may sound quite sophisticated but it’s really quite easy when you know what you’re doing.

Sign up for our FREE 30 Day Twitter Challenge

Recommended Resources

To be transparent, we earn a small commision when we refer these companies. This helps us continue to provide you information contained in this article.

Email autoresponders – Aweber and Convertkit

Lead Generation software used to collect emails was Thrive Themes.

Image Credit: Used in the main pic were via Unsplash, 1,2,3,4

About the Author Des

Des is a full-time online marketer who sells information products and a membership program. He tests and studies what does and doesn't work and then shares his findings on this website. He takes you behind the scenes of how he runs his business to help you market yours.

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