Yep, I know, having 2000 followers on Twitter isn’t that big a deal and not worthy of it’s own article. However, the Twitter followers I gained happen to be really engaged with the content I post and I did it in just 30 days of opening the account.
I’ve had several Twitter accounts over the years for several different companies and like many others I concluded that it was a waste of time. I wasn’t get any leads, any sales and it was taking up far too much of my time.
At the time, I was absolutely right. It was a waste of time. Simply because I wasn’t doing it right.
There’s a right way and wrong way to do things and I think I now have the perfect mix of content – inspiration – promotional tweets. I’ll break these down later in the post.
Following too many accounts (especially irrelevant to your niche) CAN GET YOUR ACCOUNT BANNED on Twitter. They give you a few warnings first by actually un-following them automatically for you. However, if you continue following irrelevant accounts they will shut yours down.
Follow these basic tips and grow your Twitter account the right way, have engaged followers and start getting qualified leads for your business.
Table Of Contents
If you’re new to the Twitter game, please don’t bother reading every tweet that that passes through your stream. it’s a waste of time. You’re looking for twitter accounts that tweet similar topics to your own and then from that you focus on influencers (accounts with over 10k followers).
Before you start following accounts, make sure you post relevant content in your niche and retweet content in your niche. Don’t worry about how many followers they have at this stage. You can start being a bit more selective later down the road. For now you just want to build up some respectability.
I guarantee you, as soon as you start doing this, the vast majority of those accounts will start following you and in turn you should follow them back.
There will be a few accounts that will follow you even though their niche isn’t relevant to yours. Don’t worry too much about this for now, the idea is to get recognised within your community as a person/brand that posts and retweets great content on a regular basis.
When accounts with over 10k start following you and eventually start retweeting your tweets that’s an extra 10k+ of eyeballs that could possibly see your tweets. These accounts are like gold and you will treat them as such. This is where separating them into different lists comes in (I’ll talk about that later).
Only post content that is relevant to your niche and don’t cross the line of posting anything:
Post a combination of content and inspirational posts. Just posting content is fine if you’re in a serious industry like science, health or IT. But, for most accounts you need add a few light-hearted posts throughout the day too. Not only will this make your followers feel better but it will also break up the seriousness of your posts.
Everyone needs a little boost every now and again don’t they? Especially if things are quite tough for them. Your followers are no different.
This is probably one of the most powerful features on Twitter. It’s like having your own Twitter autoresponder.
What Is A List?
On Twitter you can separate different accounts into lists. For example I have a “Influencer Not Followed” list. These are accounts that pump out a lot of content, have high engagement and a high follower list. This list is for accounts that are influential but have not followed me yet.
My “Main retweeters” are accounts that regularly retweet my posts. They are in a separate list so I can in turn like and retweet their posts too. This is the key to building engagement. If you don’t reciprocate and like and retweet these accounts they’ll soon stop doing it for you and eventually unfollow you.
Each list is treated differently. For example, I really want the influencers to start following me, so every day I like and retweet their posts on a regular basis. Every time I do this Twitter sends that account a message to inform them that I have like or retweeted one of their posts.
It generally takes anywhere from a week to 3 months to snag one of these influencers. However, it’s worth it. By getting them to follow you and then retweet your posts gives your posts the ability to be seen by more eyeballs.
Every 2 -3 days I do the same with my “Main retweeter” list.
I also divide my main followers into categories of subject interest. Not all of them, just the influential ones. Note: You can place followers in multiple lists if you like (not too many though or it starts to get a bit complicated to manage).
You have the choice of having what they call unlocked lists. These lists can be seen by everyone on Twitter. In fact they can subscribe to this list so that they have the list within their account.
A locked list is only visable to you. No one else can see these. I lock lists that are strategic to me like influencers, retweeter, possible joint venture partners etc. There’s a benefit in having this list unlocked since anyone with a Twitter account will use this list the very same way I do. This means my future strategies would be ineffective. Make sure you lock a list that you don’t want anyone else to see.
There are thousands of other tools you can use to schedule your tweets. My favourites happen to be Buffer, Crowdfire and Hootsuite. I use them very differently though:
I use Hootsuite schedule 90% of the tweets I send out. Not because it does a better job, but because I find the dashboard a lot clearer to view, navigate and post my content to. It has a URL shortener that shortens a long web address.
You can schedule the same tweet to multiple accounts if you like. However, I recommend posting the same content out at different times and days of the week.
I don’t really use the main dashboard, I only really focus on the schedule view (so I can see when and where my content is published).
This is a powerful piece of software that takes you through a step by step process every day of posting, liking and following certain accounts.
When you first setup the account it asks you who your competitors are and which hashtags and keywords are most relevant to your account. This is so their algorithm works out what posts to you should share and which accounts you should “like” etc.
The post feature allows you to schedule up to 50 posts per day (you can set your own limits) and Crowdfire chooses which posts for you to share based on your earlier preferences. This is a cool feature because it allows you to simply press the “share” button and Crowdfire optimises the time the post scheduled to be posted. This frees up a lot of your time to get on with other things instead of hunting around for posts to share.
Feel free to use all of the features. I personally just use the:
If you can, do this daily!
I don’t really use any of the other features (personal preference) since I don’t want to completely automate my accounts. There needs to be quite a bit of human interaction on Twitter as people can sense if they follow an automated account.
Note: when scheduling your new posts, you have the ability to edit them before they are scheduled. I basically shorten the URLs, add original content writer Twitter account handle and add hash tags to each post.
Buffer is another platform that allows you to schedule tweets ahead of time. The powerful feature I like to use is the “Rebuffer” function that basically retweets your tweets at strategic times. It also doesn’t allow you to retweet them to close to their original share date.
Twitter doesn’t like it when you share the same content too regularly and too close to each other. Buffer helps to abide by Twitter rules.
I use Buffer to schedule MY OWN content tweets. That’s content I have either written on my blog or a guest post on someone else’s. I very rarely schedule tweets from someone else’s website. I use Hootsuite for this.
The rebuffer feature has a look at when my previous tweets got the most interaction (likes, retweets, mentions) and then spreads my content at strategic times throughout the day and week. It picks and chooses dates that match a specific algorithm.
This is where a lot of people go wrong. They use Buffer to post ALL of their content so it schedules everyone’s content throughout the day and week. I’m only interested in doing this for my own blog posts for strategic marketing reasons.
Your bio is a small description of what you or your brand has to offer. This should be written to both showcase what you do and how following your account could benefit someone.
Your bio should be written to sell to potential followers. Simply listing your skills and preferences (like most people do) will hamper your engagement with potential followers. People like to connect with accounts that they can benefit from (What’s in in for me).
Each day, send messages to your followers and have conversations with them. I’m not talking long lengthy novel type responses. Just short little sentences. I often ask how their week has been or why they don’t accept comments on their blogs etc.
There’s a few ways to send a message to another account. One of them is using @ symbol for that account handle. For example, if you were sending me a tweet you would use @desmonddreckett. However, the only people that would see that message would be you and me.
If you want everyone to see the conversation add an extra word before the @ symbol or even and dot. That way everyone who follows both accounts will see this conversation in their Twitter feed.
Other than that, you can simply just send them a message without tweeting anything.
Make sure you spread your tweets out over a period of time. Buffer does a great job of making sure that you only retweet/repurpose your tweets at times that are both strategic and follow Twitter rules. As I mentioned earlier, Twitter doesn’t like when you post tweets that you have already posted too close together.
Try not to follow anymore than 100 accounts in any one day. There’s no set and fast rule from Twitter, but 100 seems to be the magic number from my research.
If you’re not sure how many accounts you should follow (since the rules keep changing) then take a look at the Twitter Rules. This should ensure that you stay within the boundaries of what is acceptable on Twitter today.
If you’re running a business and you want to grow that business using Twitter, then the content you post should be solely based on what sort of content your ideal client wants to see and consume. Never post personal viewpoints (as mentioned earlier) and engage in debates about politics etc.
If you want to do this, set up your own personal Twitter account and use this for your personal tweets and views.
If you are directly linked to your business i.e. CEO or marketing manager, ensure that you add the words (views are my own) in the description. That way there’s no confusion of your clients getting the wrong idea of your tweets in relation to the company tweets.
As you can appreciate, there’s a lot more advanced tactics at play here, but this should get you started and on the right road to get a more engaged followers.
Whether you want a small list or you want a large growing list. Employ these tactics in either a passive or aggressive way. I personally do this every day since I want to grow my engaged followers. However, if you want to keep the list compact and efficient I would suggest unfollowing accounts that have nothing to do with your niche and only follow the ones that do.
Note: From my experience, a lot of the accounts that like and retweet your content are not even in the same niche as mine. For obvious reasons I will never unfollow these accounts unless they unfollow me.
Feel free to leave a comment below if you found something else that works or have had success with some of the tactics I’m showing you in this article.