One of the questions I get asked on a regular basis on Twitter is: “How do I get more engagement on my Twitter account”?
Therefore, I’m going to do a ‘Des Special’ and produce a piece of content for me to send people to and provide the answer.
It might be cheeky of me to say this and I really don’t want to offend anybody, but most of the things you need to do on social media in order to have a successful account are quite simple in context. (They may not be that simple to execute but the ideas are simple). A lot of times it means putting in a lot of hard work and, above all else, being consistent.
The problem is, the vast majority of people are looking for that silver bullet or shortcut to make their life easier – unfortunately, these don’t really exist anymore and the competition in every niche around the world is increasing at an alarming rate. Gone are the days when you didn’t have to try that hard on social media to get some traction. With people posting more content, more fake bots and constant algorithm changes, there’s absolutely no way you can stand still and expect better results.
The amount of change that is happening on an almost daily basis is really quite scary and not for the faint-hearted. However, all I’m asking if for people to do the simple things well and be consistent with them.
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I would say one of the easiest ways to get more engagement on social media, it’s to actually turn up… Yes, you read correctly… Actually turn up every day without fail and engage with your followers.
Not only is this fantastic for increasing your engagement, it also plays really well with the social media algorithms. If you’re not active on social media, the algorithms will ignore your content even when you do post it.
Turning up every day isn’t just about liking a few posts on Instagram and a few tweets – it’s going to take a lot more work than that to increase your social media engagement.
If you’re serious about this and you want to increase your engagement, you need to publish content on the social media platforms that you use every single day without fail. For some, this might be too much and for others, they’re wondering where/how they’ll find the time but, trust me on this, you need to find it somewhere.
Depending on your budget, I highly recommend using social media scheduling tools to help you with this. The idea is to choose a time in the week to schedule a full week’s posts for your social media accounts.
So, if you’re on Instagram, I recommend posting a piece of content a day; if you’re on Twitter, I’d say post at least 4-8 pieces a day and, if you’re on Facebook or LinkedIn, I’d recommend posting at least daily.
Hootsuite is my go-to scheduling tool for all social media platforms. I use it to schedule specific content to go out at certain times and certain days of the week – in a lot of the cases, I even schedule for the whole month with Hootsuite.
Social Jukebox, on the other hand, is used differently. This piece of software allows me to schedule thousands of tweets per month and then reschedule them to go out at a later date in the year – that way, I can be seen to be posting regularly and my content is seen time after time after time for my followers.
Granted, I post a great deal of motivational and inspirational content, but there’s no reason why you can’t do the same with whatever niche you’re in – it just means taking a bit of time out to find the content to schedule. Depending on your niche you can use a website called Feedly which has a free option.
So, why does this matter?
It matters because of the sheer amount of content being posted on a daily basis. If you think about it, only posting once a day on Twitter, your followers will probably see around 1000 tweets going through their stream at any one time. What do you think the chances are that they will either see or even notice your one and only tweet?
The odds aren’t great, are they?
If you’re looking to build either a personal or business brand, you’ve probably realised that for your brand to be seen by your niche, they do need see it on a regular basis. This can only be done if you get in front of your audience every single day without fail.
With the technology we have access to today, there really is no excuse as to why you can’t schedule content on a daily basis. In fact, I think both Hootsuite and Social Jukebox offer a free trial if you’re a little sceptical…
My advice would be to try them out for a few days, take them for a test drive and start using technology to make both you and your business more efficient.
There’s an argument that people just don’t have the time, however, I would argue that these scheduling tools give you back time.
They give you back time by allowing you to concentrate on other projects that you’re working on during the week instead of constantly having to try and find new content to post on a particular day.
Image credits: You need to turn up
Des is a full-time online marketer who sells information products and a membership program. He tests and studies what does and doesn't work and then shares his findings on this website. He takes you behind the scenes of how he runs his business to help you market yours.
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