SEO stands for search engine optimisation – it’s the process of getting free traffic sometimes called organic, free or natural traffic from the search engine results pages (SERPS). I used the word free loosely because to get a page to the top of the search results is no easy feat and is normally a combination of producing really great content, with lots of interlinking between articles and pages, getting high quality backlinks from authority websites and following the search engines terms and rules to the letter.
SEO generally falls into two categories:
On page SEO – on-page SEO is quite interesting because this is something that you and your business have full control over. In terms of the content that you publish the type of HTML clues that the search engines require from you.
The site architecture, the speed of the website (how fast a page or post loads on a prospects screen)
Off-page SEO – is completely the opposite to on-page SEO in the fact that you do not have any control at all and you’re at the mercy of the search engines and what they decide.
The search engines use several different ranking algorithms to rank web pages. I say web pages because a lot of people think search engines rank websites. In fact, they don’t. Search engines rank individual web pages. That’s why it’s so difficult to get traction with SEO because you need to put in a lot of work just to rank one page. So if you have an e-commerce website that sells many different items it is extremely difficult to rank most of your pages due to the fact that there are just so many.
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