8 and a Half Very Simple Things You Can Do To Make Your Website User-Friendly

If you’ve been struggling to get traffic to your website and worse still, when you receive said traffic, find it hard to keep your the reader on your website then this is the article for you.

With so many distractions in the world today, it’s really hard to get your visitors to stay on your website for any length of time and the stats are even worse with millennials (the largest buying market in the world).

8 and a Half Very Simple Things You Can Do To Make Your Website User-Friendly

So, let’s show you how to make your website user-friendly in a few simple steps:

Make Your Site Mobile Responsive

I was looking at my Google Analytics statistics the other day (by the way, you should be doing this at least once a week) and I really couldn’t believe how many online searches were coming from mobile devices.

When we think about making our website user-friendly, we really need to be looking at it from a “mobile-first” perspective.

What do I mean by this?

I mean, above anything else, ensuring your website is mobile responsive and that it looks really good on a mobile device.

This has got to be your main priority from here on out since the vast majority of people I know turn to their mobile first before searching for anything on their desktop computer.

Have you been struggling to get traffic to your website?

Click Here and let me show how to get traffic!

Funny enough, the same thing goes for searches on a tablet – these are decreasing so we can pretty much put this down to a fad that didn’t last, unfortunately.

There are probably quite a few reasons for this but one of the main reasons is the apps that you find on a tablet are the exact same apps you find on your phone which means the look and feel of content are very similar.

If the look and feel are very similar and you can find the exact same content on your mobile, I suppose there’s no real need to pull out a tablet each time you want to search for something.

So, how do you make your website mobile responsive?

If you’re using WordPress, the vast majority of WordPress themes will ensure that your website is mobile responsive as soon as you upload and activate that theme. (This is where I get a lot of my themes for different websites).

If you’re using something like Wix or Squarespace or you have an e-commerce site from the likes of Shopify, the default themes they use are already mobile responsive, so no need for you to do anything.

Incidentally, if you’re unsure what your website looks like, take a look at this website: typing your website URL into this will give an indication of what your customer sees when they come across your website for the first time.

Check to see if your website is mobile friendly

Go to: Search.google.com/test/mobile-friendly

If you’re not using any of the platforms I just mentioned then there’s a little bit of work to do, I’m afraid.

Navigation

Have you ever struggled to navigate a website on your mobile phone and then, in sheer frustration, simply closed it and found another website that’s much easier to use and navigate? This is what you want to avoid! Making your website easy to navigate should be your top priority!

A great example of mobile responsive navigation

A great example of mobile responsive navigation – source: Justuxdesign.com

This can be done quite easily by making sure the menu options follow the correct sequence.

All of the crucial information that your visitor really needs should be top level in your menu and anything relating to those top-level menus should be made as sub menus.

Here are a few other ways you can improve your navigation:

Adding drop-down menus

Adding drop-down menus (also known as a pull-down menu) is pretty much standard on mobile responsive websites these days since it makes it easier for your reader to find exactly what they want without the need to do any extensive searching.

These menus can be used with just one finger, making the navigation experience a more enjoyable one.

Don’t make them too long

If you are going to use these drop-down menus, just make sure that they aren’t too long. Ideally, you want around 2 or 3 sub-menus from that main top menu. By keeping it small, you’re not giving the reader too many options to choose from, which generally means that they will find it easier to navigate your website. Having too many just confuses people.

Don’t make a separate mobile-friendly website

I thought I would start with this one first since it seemed the most obvious – whatever you do, don’t make a separate mobile website. Not only is this really bad for your readers, it’s also really bad for SEO purposes too.

For example, every piece of content would have to be duplicated and any decent links that you would have built back to the article won’t be shared by the separate mobile website.

In the past, setting up a separate mobile-friendly website would have been ideal but with technology these days and the use of themes that I mentioned earlier, there’s really no need to do this anymore.

Font size and button size matter

Take a look at the font size and button sizes you are using; what might look absolutely fine on a desktop sometimes looks hideous on a mobile phone.

The font size should be at least 14 pixels which initially might seem quite big but, by making it a bigger size means your reader won’t have to zoom in and out of your content – the only time it’s acceptable to present your fonts smaller than this is when you’re using labels or forms.

Larger buttons work much better on mobile screens and there’s a greater chance of conversion when the buttons are larger. Apple’s design guidelines recommend button sizes of at least 44 pixels by 44 pixels. If you follow these size guides your readers should have a really great experience on your website.

Use high-resolution images

A lot of the things I’m talking about might seem quite obvious but there are still so many people who don’t follow these basic principles.

Whenever you use an image on your website, make sure it’s a high-resolution image – this isn’t just because your readers would prefer nice looking images, it will also encourage them to share your content on social media platforms that are very visual, like Pinterest and Instagram.

Do you need more ideas to get great quality images? Take a look at my post: My Top 10 Royalty Free Image Websites For Your Content Marketing

Virtually every smartphone on the market these days have high-definition screens which have double the resolution of a desktop computer. By having high-resolution images, you won’t have the trouble of the images being pixelated or blurry.

Use YouTube videos on your site

Just as the increase in mobile usage has surged, your readers are also watching more video too! To decrease the bounce rate on your website and to keep your reader interested, it’s always a good idea to use resources that will help you do that.

One of those resources is YouTube – each video you watch on YouTube has the ability to be embedded onto your website by copying a piece of code and pasting it into your pages and/or posts.

Do you produce YouTube videos? Take a look at post: How To Make A Youtube Thumbnail Using Canva Free Software Templates

It also shows that you’re willing to provide as much valuable information to your reader as possible by not only writing really quality content but also providing the best quality video too.

Again, size is important, so make sure the video size that you use from YouTube looks great on a mobile screen. In fact, I recommend using the default size which at the moment is 500 by 315.

Never stop testing

So, what do I mean by never stop testing?

Once you’ve created your website, you need to maintain it – this means you need to constantly look to see what it looks like on a mobile device and then test, test, test and then test some more.

It’s also a great idea to try it out on multiple mobile devices since the look and feel on an iPhone is a little different than on an Android phone (at this point, I wouldn’t even really worry about tablets too much since your main focus should be on mobile).

Have you been struggling to get traffic to your website?

Click Here and let me show how to get traffic!

Always put yourself in the position of a reader who’s just come across your website and, better still, get family and friends to have a look and to critique your website.

It always surprises me when you watch someone else navigate around your website because they do in a way that is completely different to how you would do it! This is great intel and will definitely help you in the long run, since it will show you where you need to make improvements to enhance the experience for your readers.

Make sure the links work

One fundamental rule is making sure that all of your links are working and aren’t broken – nothing will infuriate and frustrate your reader more than pressing on one of your links only to find it doesn’t work or it sends them to a 404 error page. Ouch!

Use this handy little tool to find out which of your links aren’t working and then get about the business of fixing them.

Make sure your website has a search bar

What is a search bar?

A search bar is that little symbol you generally see at the top of a web page or sometimes the sidebar which allows your readers to search your entire site to find what they’re looking for.

This may seem like a small addition but I can assure you this is huge and by having just this little symbol/function on your website will dramatically decrease your bounce rate and will improve the reader experience.

Why are search bars so important?

Even though search engines have the ability to crawl your whole website, you’ll find that people only have access to the pages that are presented to them.

To find hidden pages buried deep in your website’s archives is extremely difficult without one of these search bars. In fact, I would even go so far as to say it would be nigh on impossible for people to find this content without one.

People think that because they have categories, tags and related posts that this is enough… Unfortunately, it isn’t.

Depending on the size of your website, you may have hundreds or even thousands of posts that people would be interested in reading and the only way they can delve deeper into your content is to search for it.

That’s why the search bar is so important!

Image credit: Make sure your website has a search bar, feature image.

About the Author Des

Des is a full-time online marketer who sells information products and a membership program. He tests and studies what does and doesn't work and then shares his findings on this website. He takes you behind the scenes of how he runs his business to help you market yours.

follow me on:

Leave a Comment: