In this week’s video, we talk about “Should You Have Popups On Your Website?”.
We all know popups can sometimes be annoying.
But are they a necessary evil?
Hi, and welcome to this week’s “Small Business Marketing Tips Friday”.
In this week’s video, we’re gonna talk about whether you should have “Popups on Your Website?”
After analysing data from almost 2 billion popups, Sumo, came up with some very interesting stats.
They looked at over 1.7 billion popups in the study and found, the TOP 10% highest performance popups averaged just over a 9% conversion rate.
To put that in perspective, if you get even a 150 visitors per day to your site. You’ll have average of 418
signups a month!
I know popups are controversial, but, with stats like this it’s really hard not to have a popup on your site.
So, for a small business I recommend only one sort of popup. I recommend the “content upgrade.”
So, what exactly is a content upgrade?
Let’s have a look:
A content upgrade is “lead magnet” or “optin bribe” created specifically for a particular blog post or page.
I’ll go over a few examples just to give you an idea of what I mean.
In this example, this is just PDF version of the blog post which can be downloaded by the reader.
This will be situated in-between the content of your blog post.
In this example we see a “Cheatsheet” that can be downloaded.
And in this example a simple checklist which can be downloaded by the reader.
This will be relevant to the blog post.
So, what else could you use as a lead magnet for your popup?
A list of resources, a quick start guide, case study, full guide, a report, transcripts from an interview, a mini report.
Maybe, even a printable version of a document, worksheets.
A video or audio recording and lastly my favourite, “Templates”.
So, how do you produce popups and what software should you use?
That’s at, I know there’s a lot of controversy around popups. A lot of people say they’re annoying and even use the word “hate”.
The simple fact of the matter is, THEY WORK!
You spend a lot of money getting people to your website.
The best thing you can do is convert them once they get there!
Thank you so much for watching this week
and I’ll see ya next week!