In this week’s video, we talk about “Using Presentation Files For Your Local SEO”.
Did you know that it has become easier to rank files like word documents, excel spreadsheets and PDF files in Google search results?
Check out my latest video that explains exactly how you go about that.
Hi, and welcome to this week’s “Small Business Marketing Tips Friday”.
In this video, we’re gonna talk about “Using Presentation Files For Your Local SEO.”
So exactly what sort of files am I talking about?
We’re talking about using PDF files that you’ve produced.
Powerpoint presentation, word documents and even excel spreadsheets in your “local SEO.”
Ok, so we’re on Google and all I’ve done is I’ve typed in “Nutrition 101 and obviously, it’s brought some web pages here.
Now, if we scroll down, I don’t know if you can see this one here?
It’s called Nutrition 101 – Wellness Proposals and its got this PDF in [brackets]
This is actually a PDF from this website – Wellnessproposals.com and can you see that there isn’t another page related to this Wellnessproposals.com?
This is actually beating out every single page for this search term regarding Nutrition 101 for this website.
That’s the sort of thing you can do to use PDF’s or Word documents in your local SEO.
So, I’m gonna show exactly how they’ve done it.
So, here we are, we’re at the website of Wellnessproposals.com. As you can see, it’s got a lot of content.
It’s not exactly that well designed, but, that doesn’t really matter at this point.
So, what we’re gonna do, is we’re gonna click on…..
Let’s have a look. “Health Promotion Resources.”
So, if we click on here. So if I click on – Health Promotion Presentations.
What Wellness Proposals have done is…They’ve produced a health promotion presentation that’s on Nutrition 101 and they’ve uploaded onto their server and put a link to it on their website.
Includes PDF or the Powerpoint presentation and here’s what the Powerpoint presentation looks like in a PDF form.
So, as you can see, it’s nothing really that special.
It’s a Powerpoint presentation, but what they’ve done is they’ve produced a PDF from it.
This PDF is what’s ranking on Google.
So convert your documents to PDF using the “Freepdfconvert.com.” and then just upload to your server.
Then do what Wellness Proposals have done and just put link back to that document.
So, that’s it for this week.
Thank you so much for watching and I’ll see ya next week.