What To Do If You Make A Mistake With A Client – Small Business Marketing Tips Friday 18

In this week’s video, we talk about how to “What To Do If You Make A Mistake With A Client”.

The world today is very different than it was 15 years ago.

These days, unhappy clients have a great deal of power and are not afraid of using it.

The first thing that comes to mind if they feel they are not being heard is to rant on social media.

If you make a mistake with a client, there are steps you can take to put that mistake right and ensure there’s less chance of it happening again.

Video Transcription

Hi and welcome to this week’s “Small Business Marketing Tips Friday”.

In this week’s video we’re gonna talk about “What to Do If You Make a Mistake with a Client.”

So first off, accept the mistake and contact them as soon as possible.

Every minute you delay means they could be blasting you on social media.

Next, “Offer to make the mistake right.”

Just make sure you call first before you email. This is the fastest way to deal with the mistake quickly.

After you’ve sorted out the mistake make sure you over-deliver with either free gifts or coupons.

The next thing you need to do is train your staff.

Advise them what to do in a similar situation, then go through similar scenarios with roleplay.

If you haven’t got a manual, I advise that you create one!

Not only is this great for existing employees it’s also handy for new employees coming into your business.

This will ensure that everyone within the business is on the same page and singing off the same hymn sheet.

Ok, so that’s it for this week.

Thank you so much for watching and I’ll see ya next week!

About the Author Des Dreckett

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