Using Mindmup For Your Content Marketing Ideas

The dirty little secret is out!

How do we come up with an idea after idea that is both fresh and new?

By nature, we are visual creatures and prefer to see ideas we have in an image form.

It has been universally proven that Mindmaps can help you with your problem-solving.

Why?

Mindmaps help you quickly get over the initial panic instinct of your brain when you a confronted with a problem to solve.

Mindmaps help you stay calm and come up with multiple ideas in no time at all.

Did you know:

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)

Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. (Source: Simply Measured)

So how can you use them for new content?

First, start off with a title (this doesn’t need to be the final title) but just a general idea of what your article is about.

The most popular and straightforward content to write are generally “list” or “how to” type content.

From there we just keep on adding sub categories from that title and the content based on those sub categories.

Here’s an infographic I quickly made with Mindmup and it took me around 2 -3 minutes. This could have been the basis of a new blog post, video, slide for presentation and the list goes on.

screen capture of mindmup

If I had to sit down and list ideas for new content it would probably take me hours. Using this software and brainstorming allows me to do this at the fraction of the time.

So, how do you come up with ideas for your content?

Do you use something similar or is completely different from the way we do it? I’d love to hear your thoughts.

About the Author Des Dreckett

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