I bet you didn’t realise this, but while you’ve been on social media for all of these years you’ve actually been branding yourself.

Do you know the funny thing is?

You didn’t even notice.

Did you know a brand can be absolutely anything? It could be you employees, sounds, name and even symbols.

In this article and what the infographic is specifically looking at, is you. The head of the business.

I drew inspiration to write this article from an infographic published by the Best Marketing Degrees.

The infographic is called “The Art and Science Behind Personal Branding Online.” It suggests that in the US alone, 81% of the population (264 million people) have a social profile and about 40 million (which is roughly 12% of the population) use online dating sites.

Building your personal brand

So, what exactly do you need to do in order to build your personal brand?

Including a profile picture is a great start

When someone first comes across your profile, they are starting to make up their mind within a few seconds of what they think of you and the impression that you’re giving. They are also considering the reason why they should listen to you.

That’s why it’s so important to get this element of your profile right.

If so little time is taken by the person viewing your profile then you need to make sure that you’re providing the very of the best image of both yourself and the company.

Depending on what type of business you have, I suggest that you dress appropriately.

Make sure your bio description is on point

Simply having a good profile picture isn’t enough. What you’re trying to do with your bio is create a really deep connection with the person viewing your profile.

I suggest they should keep your bio short but to the point.

Possibly include a short video

Where possible, try to get yourself on video and more importantly a face to camera video.

The infographic suggests that a short video gives you a more accurate impression than just words and images alone. It will allow you to convey your personality, your mood and removes the viewers’ bias when judging static images.

Image: BestMarketingDegrees.org